184 Sr. Product Manager, Product Launch, Orthopedic
184 Senior Product Manager, Product Launch - Orthopedics (Job ID 184 SPM)
The Senior Product Manager – Product Launch - MIS Orthopedics will be responsible for driving product and marketing strategies in New Product Development segment for a critical Product Launch, utilizing traditional and innovative product marketing approaches, tools and methodologies. This position serves as a mentor to other marketing professionals.
Primary Responsibilities:
· Leads research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop Pand define Product Launch Strategy and new product development for a major line extension.
· Formulates effective pricing strategies and develops and executes portfolio product marketing strategies to achieve stated revenue, profitability and market share objectives.
· Coordinates participation at trade shows, workshops, meetings with surgeons and hospitals, sales meetings and participates as required.
· Establishes consistent positioning/branding image throughout product lines, promotional materials and events.
· Drives the product marketing message through all communication channels by partnering with internal and external communication resources and functions.
· Lead liaison with field sales management, consulting surgeons and patients to validate, deliver and evaluate marketing strategies and programs.
· Lead product marketing professional on project teams.
Qualifications:
· 5+ years experience in a classical marketing function and direct product management experience.
· 3+ years medical device marketing
· Demonstrated high level of healthcare marketing and product expertise.
· Strong analytical skills and ability to deliver results with multiple and complex projects while mentoring less experienced marketing team members.
· Must be able to travel domestically and internationally by air and car, and work occasional weekends.
Education :
Bachelor’s degree or equivalent required; MBA or equivalent experience preferred.
You can email resumes to Admin@LegacyMedSearch.com
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Retained Recruiting Firm specializing in the Emerging Medical Technology. Our firm is hired by medical device and imaging manufacturers to find senior-level executives in specialized fields such as surgery, diagnostic & therapeutic imaging & radiology, including CT, MR, PET, DR/CR, Ultrasound, HIFU, Fluoroscopy, PACS, Mammography, MIS & LIS procedures. We work with manufacturers of a variety of implants & technologies: IMD, AIMD and Class I, Class II and Class III devices with special emphasis on orthopedics, Navigation (IGS, CAS, DBS, Surgical Robotics, NeuroScience), neurosurgery, radiology, neuroscience, cardiology and cardiovascular and other emerging medical technology (VC, PMA, 510(k) & IDE device classes).
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